Google Adwords is a fairly unique advertising system, many other ad networks do not take your landing page relevance into consideration, while Adwords bases how much you will pay per click on the “quality” of your landing page. Regardless if you are able to create a high converting landing page, if Google does not like it, they will not run it.
Your landing page quality is determined by a system called Quality Score. Quality Score is a rating out of ten, assigned to every keyword individually. This means that if you are running a lot of random keywords in a single Adgroup, your quality score will vary wildly from keyword to keyword. Creating individual Adgroups for keyword sets will somewhat regulate your quality score.
In the affiliate marketing industry, it is very difficult to run ads through Adwords. This is caused by the duplicate content filter which would recognize the Ad text on the publishers landing page immediately. The same applies to most lead capture pages, or any page with little text describing what product the user is going to be purchasing.
Creating targeted landing pages is an important process when using Adwords. Base the landing pages on your Adgroups if they are well organized. Here are a few simple optimization tips:
- Lightly increase the keyword density for a few different keywords
- Create outbound link to sites relevant to your category
- If you have a secure checkout, promote the security logo (increases consumer confidence as well)
- Add a YouTube video (create one yourself if need be)
- Add a comments section (ensure it is strictly moderated)
- Remove advertisements if they are not what you’re trying to sell
These are a few ways to easily optimize your Adwords campaign and save money. Visit my blog for more basic Adwords help.
Justin L writes for http://earthtoblog.com Article Source:http://www.articlesbase.com/ppc-advertising-articles/landing-page-optimization-for-lower-cost-bids-1504969.html
