Got Quality Score Optimization?
Filed Under Affiliate Marketing, Google, Google Adwords, MSN, Online Advertising, Pay Per Click, Quality Score, Search Engine Marketing, Search Engine Optimization, Yahoo, Yahoo Search Marketing
Mike Jones with Pepperjam Search just made a blog post that is right on the money. This is hardly surprising as Pepperjam has been at the forefront of affiliate marketing and search engine marketing as long as I can remember.
As we have discussed on this blog, affiliate marketers have been scrambling to regain their Google paid traffic ever since Google implemented it’s infamous quality score algorithm. There is no fighting it. The quality score algorithm is here to stay. Mike is pointing the way search engine marketing is now headed.
Search Engine Marketing is Dead…at least as we have come to know it in the past. The days of bid power have dwindled, and a time of synergy has emerged. Synergy between account structure, keyword bids, ad copy and landing page quality is now the undeniable recipe for search success. Never before has a thorough understanding of the mechanism or funnel of search been more important. In fact, not being an expert on the various pieces of search will leave you in a constant state of bewilderment: Why can’t I get to the top of the listings for my best converting terms? Why does the chart mapping my ROI show a continued movement toward higher CPC’s and less profitability?
The answer is easy…its called Quality Score Optimization (QSO), and it’s the only way to professionally approach search engine marketing in 2007.
The problem many smaller search engine marketers face is the amount of testing it takes to optimize a paid search campaign with QSO. Paid search is no longer the easy entry point for those who know nothing about SEO. Search engine marketing is going the way of SEO. SEM’s will have to chase after Google’s newest algorithm, which like their natural one, will likely continue to change.
Search engine marketing is an ever changing landscape. At times we get a glimpse over the horizon and see where we are headed. Mike Jones at Pepperjam Search just had one of those moments and shared it with us all.
One Response to “Got Quality Score Optimization?”
Thanks for the mention.
Mike is dead-on with QSO.
It’s funny that there is an ongoing debate to the value and credibility of SEO. The irony is that PPC and SEO are merging into a new concept – those who get it and respond the quickest are going to reap the benefits and re-write the books on PPC as we once knew it during the GOTO.com and Overture free market days.