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	<title>Comments on: Trademark Bidding Rules &#8211; Open Letter to Affiliate Program Managers</title>
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	<link>http://www.craigalinder.com/2007/03/trademark-bidding-rules-affiliate-program-managers/</link>
	<description>an insider's perspective</description>
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		<title>By: My Love / Hate relationship with PPC Affiliates &#171; The world according to Aurel</title>
		<link>http://www.craigalinder.com/2007/03/trademark-bidding-rules-affiliate-program-managers/comment-page-1/#comment-312</link>
		<dc:creator>My Love / Hate relationship with PPC Affiliates &#171; The world according to Aurel</dc:creator>
		<pubDate>Thu, 17 May 2007 02:39:42 +0000</pubDate>
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		<description>[...] If there are 6 reasons to have an open keyword policy for affiliate there are also many reasons to keep some control over PPC either in house or via a search specialised agency. [...]</description>
		<content:encoded><![CDATA[<p>[...] If there are 6 reasons to have an open keyword policy for affiliate there are also many reasons to keep some control over PPC either in house or via a search specialised agency. [...]</p>
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		<title>By: 5 Star Affiliate Marketing Blogs, Google and SEO Blog</title>
		<link>http://www.craigalinder.com/2007/03/trademark-bidding-rules-affiliate-program-managers/comment-page-1/#comment-5</link>
		<dc:creator>5 Star Affiliate Marketing Blogs, Google and SEO Blog</dc:creator>
		<pubDate>Wed, 07 Mar 2007 17:29:53 +0000</pubDate>
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		<description>&lt;strong&gt;6 Reasons Merchants Should Allow Affiliate PPC Trademark Bidding...&lt;/strong&gt;

	6 Reasons all merchants should outsource their PPC efforts to the affiliate community.  Some very good points about why affiliate programs SHOULD let affiliates bid on their brand and dominate the paid search results.

......</description>
		<content:encoded><![CDATA[<p><strong>6 Reasons Merchants Should Allow Affiliate PPC Trademark Bidding&#8230;</strong></p>
<p>	6 Reasons all merchants should outsource their PPC efforts to the affiliate community.  Some very good points about why affiliate programs SHOULD let affiliates bid on their brand and dominate the paid search results.</p>
<p>&#8230;&#8230;</p>
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