Affiliate Marketing

PPC Blog recently announced the latest release of Google’s Adwords Editor. Adwords Editor is a desktop software that allows you to make changes to Adwords accounts locally and then upload them directly from your desktop. It is an awesome tool that has completely changed the way I operate Google Adwords accounts. This tool has almost immediately become a crucial to my management of over 10 Adwords accounts. If you want to use it, you can download Adwords Editor here.

 The latest version has many new features. These include:

• Site Targeting
• Negative Site targeting
• The ability to edit one account while another uploads
• Selection row counting
• Change the status of all selected rows at one time to either paused, active or deleted.
• Export the account listings to HTML files. This is particularly useful for displaying an account to someone who does not have Adwords Editor installed.
• The ability to paste to multiple selected adgroups at once.

There are just 2 things that are causing me problems with this new upgrade. 

First, Google has lowered the number of campaigns you can have in any one account. The latest version of Adwords Editor is enforcing this, and preventing me from adding any more than 15 campaigns per account. This is a strict limitation that has been causing me some headaches lately. There are workarounds of course, like combining campaigns together.

Second, the multiple account upload has not worked very well and it is giving me errors. The Adwords Editor uses a lot of computational power and my computer can slow significantly when I have a lot going on in the Adwords Editor. It does this more than any other desktop program I run, including notorious resource hogs like Adobe Photoshop, Dreamweaver, Large Access databases, etc…

Nevertheless, Google has once again innovated the PPC market immensely with the original release of the Adwords Editor program. Yahoo and MSN will be trying to catch their coattails if they can.