Google Adwords Site Targeting goes PPC
Filed Under Affiliate Marketing, Google, Google Adwords, Search Engine Marketing
Last week, it was announced on the Google Adwords blog that site targeting will begin to allow advertisers to bid on a cost per click basis. This is great news for smaller advertisers who have a hard time projecting their ROI on a CPM (cost per thousand impressions) basis.
Adwords Site targeting is a feature that allows content match advertisers to choose which websites they want their ads to appear on. This is especially important to advertisers with a high level of brand consciousness, because they generally want control over where their ads are displayed. Traditional content match does not allow the advertiser to choose where their ads appear in the content match network, but site targeting does.
This is not going to be open to the public at first. They are now accepting interested advertisers to sign up for the Beta phase, which is set to start in about 3 weeks. Check it out and sign up now if you are interested:
http://adwords.blogspot.com/2007/02/test-cpc-site-targeting.html
